Media Kit
Brand Assets & Guidelines
Logos, headshots, boilerplate copy, and color guidance for press, directories, and referral partners.
About the Practice
Drop-in copy for directory listings, press mentions, and partner pages.
Twofold Counseling is a Knoxville, TN psychotherapy practice offering depth-oriented work for individuals, couples, and families. Founded by Kyle Moore-Price, LCSW, the practice integrates Emotionally Focused Therapy, psychodynamic understanding, and somatic work, alongside group offerings in Yoga Nidra and Acudetox. The practice is committed to a slower, more curious approach: meeting clients where they are, paying attention to the body as well as the story, and creating the conditions for change to settle in over time.
Color Palette
Click any value to copy. Hex and RGB cover most design tools; OKLCH and the CSS variable map to how the site is built.
Ivory
Light theme background
- HEX
- RGB
- HSL
- OKLCH
- CSS
Cream
Light theme card surface
- HEX
- RGB
- HSL
- OKLCH
- CSS
Warm Sand
Light theme depth layer
- HEX
- RGB
- HSL
- OKLCH
- CSS
Dark Teal
Body text on light, base on dark
- HEX
- RGB
- HSL
- OKLCH
- CSS
Dark Warm Brown
Primary buttons (light theme)
- HEX
- RGB
- HSL
- OKLCH
- CSS
Muted Rose Taupe
Primary on dark, breathing wash
- HEX
- RGB
- HSL
- OKLCH
- CSS
Muted Teal
Secondary / info
- HEX
- RGB
- HSL
- OKLCH
- CSS
Terra Cotta
Accent / error
- HEX
- RGB
- HSL
- OKLCH
- CSS
Sage Olive
Success state
- HEX
- RGB
- HSL
- OKLCH
- CSS
Light Warm Beige
Reserved
- HEX
- RGB
- HSL
- OKLCH
- CSS
Gray-Green
Secondary on dark theme
- HEX
- RGB
- HSL
- OKLCH
- CSS
Dark Olive
Reserved
- HEX
- RGB
- HSL
- OKLCH
- CSS
Typography
Both fonts are loaded from Google Fonts on every page.
Display
DM Serif Display
The quick brown fox jumps over the lazy dog.
Usage
- Headlines
- Hero
- Wordmark
Weights
- Regular 400
Body
DM Sans
The quick brown fox jumps over the lazy dog.
Usage
- Body copy
- UI & nav
- Captions
Weights
- Light 300
- Regular 400
- Medium 500
- Semibold 600
Usage Guidelines
A few quick rules so the brand reads consistently wherever it appears.
Do
- ✓Refer to us as Twofold Counseling on first mention.
- ✓Use the wordmark on dark backgrounds against the dark teal (#284241) or any deep tone.
- ✓Pair photos with the boilerplate copy when space allows.
- ✓Link back to twofoldcounseling.com when citing the practice online.
Don't
- ✕Don't shorten the name to "Twofold" on first mention.
- ✕Don't recolor the wordmark or icon mark outside the approved palette.
- ✕Don't stretch, skew, or rotate the marks.
- ✕Don't crop headshots tighter than the supplied frame.
Need something not listed here? Email [email protected].